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Co-Marketing Simplified: Making Your Presence Known in the Community.

Two people starting a partnership. Each holds a puzzle piece. A lightbulb is hovering over them.

Today’s article is aimed at your personal care agency’s marketing efforts. Whether your agency just opened its doors or has been operating for years, marketing is necessary for your business. If your agency isn’t marketing in your community, it will be much harder to gain new referral sources. It will also make the job of your salesperson more difficult as well. This brings me to today’s topic, co-marketing. 

First, let me explain what I mean by co-marketing. This doesn’t mean sending out two marketers from your agency to every event, facility, hospital, and referral source in your city. It’s actually more of a partnership. This partnership is typically between your agency’s marketer and a marketer from a complementary organization within the industry. There are important things to remember if you are engaging in a partnership. Ensure that the complementary organization and its marketer both have stellar reputations in your area. You’ll also want to ensure that the other marketer’s company is okay with partnering with your agency. 

Co-Marketing is a Partnership

Once your agency and your marketer have decided on a partner, you’ll be able to increase your marketing efforts. For example, your two organizations could co-sponsor a booth at events, cutting your costs in half. Or your companies could split the cost of breakfast/lunch at either events or lunch and learns. Each of these ideas will not only save you money but also mean that both companies are represented in your community. 

Additionally, there is another benefit to this partnership. Your marketer, and the person they are co-marketing with, will be able to introduce each other to their contacts at referral sources. Vouching for each other will go a long way with referral sources, and can give both marketers a foot in the door at facilities they wouldn’t have gotten into otherwise. Read this article to learn more about marketing to referral sources.

Another way to increase the presence of your agency and the partner organization is to have both marketers carry collateral for the two companies. When they meet referral sources on their own, they can leave cards and brochures for your agency and the other company with the people they see. In a way, this allows your agency, and the partner organization, to be in two places at once.

For more information on how our company can assist your in-home care agency with your marketing or operational needs, please email us at or call me at 678-340-3649. We offer a Free 30-minute consultation to all agencies! We look forward to hearing from you soon!

Author: Tyler West

Tyler West is a founding partner of Senior Care Business Advisors with over 10 years of experience in personal care, home care, health care and technology. He is also a former Director of Operations for a Home Care Agency and worked in technology with ClearCare and other organizations. Additionally, he is a published author. Connect with him through Senior Care Business Advisors website,, or LinkedIn You can also reach him via email at

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