Today’s article will shed some light on the differences between Home Health care and Home Care. When visiting referral sources, the confusion between these two different portions of the Senior Care Industry, can result in your agency being offered the wrong type of referral. Before visiting referral sources, make sure you can adequately describe the kind of care and services your agency provides.
Tip: Be sure to clearly communicate what sets you apart from your competitors; strong differentiators make a meaningful impact.
Home Health is Medical
One of the advantages of today’s Senior Care landscape is that Personal Care Agencies now have a seat at the table alongside Medical Providers. However, when it comes to Marketing & Education, it’s still critical to clearly explain the distinction between Home Health Care and Home Care.
When speaking with social workers, discharge planners, doctors, & nurses in hospitals or skilled nursing facilities, it’s important to reinforce that Home Health Care is medical in nature. Home Health Agencies focus on Clinical Services such as Wound Care, Physical & Occupational Therapy, IV & Port Management, & other skilled medical needs. The services are typically covered by medical insurance.
Home Care (also referred to as Personal Care or Non-Medical Senior Care) plays a very different, but equally important, role.
In-Home Care Keeps Clients Safe at Home!
Also, if you haven’t yet begun working on partnerships with Home Healthcare Agencies, they can be a great referral source for your business. Virtually every patient that they see needs additional care. However, as you deepen your partnership, make sure that you teach the Home Health Care companies how to qualify leads for you. Remember that medical insurance covers Home Health Care. Unfortunately, it does not protect many hours from Personal Care Agencies.
Rather than having Home Healthcare companies send you all of their leads, guide them toward which leads will make the most sense to send over. You should gently remind them about your costs and that if most of your business is private pay, your clients pay either out of pocket or through long-term care insurance. However, if your agency also takes Medicaid, turning their leads into clients may be more accessible. If you work for a Personal Care or Home Care organization and are interested in improving your operational efficiency, please get in touch with us for a Free Consultation!
Our team looks forward to working with your office and creating a personalized plan to help your agency. Thank you again for reading today’s article. For more information, call us at (678) 341-0181 or sign up here! Because We Care!
Updated December 2025