Today’s article will shed some light on the differences between Home Healthcare and Personal Care. When visiting referral sources, the confusion between these two different portions of the Senior Care Industry, can result in your agency being offered the wrong type of referrals. Before visiting referral sources make sure that you can properly describe the type of care and services that your agency offers.
Home Health is Medical
One advantage is that Personal Care agencies now have a seat at the table alongside the various healthcare components related to the senior care industry. However when marketing, I still found myself explaining to Social Workers, Discharge Planners and even Doctors and Nurses that senior care agencies are more than sitter-services. Therefore, when meeting with Social Workers/Discharge planners in hospitals, Skilled Nursing Facilities etc… I would remind them that Home Healthcare companies focus on healthcare needs, such as wound care, Physical and Occupational Therapy, IV and port management and other medical needs.
Whereas, our Personal Care/Senior Care agency provided the care that allowed us to assist their patients with tasks related to Activities of Daily Living (ADLs) and Instrumental Activities of Daily Living (IADLs). I walked them through how we can help them with everything from picking up their prescriptions and grocery shopping to helping them bathe and dress. As well as cooking, cleaning and ensuring that they take their medications on time, and providing standby assistance when they are completing the prescribed exercises from their PT/OT, so that their rehab process goes smoothly. Remember, that your goal as a personal care agency is to help your clients safely age in place!
In-Home Care Keeps Clients Safe at Home!
Also if you haven’t yet begun working on partnerships with Home Healthcare agencies, they can be a great referral source for your business. Virtually every patient that they see is in need of additional care. However, as you deepen your partnership, make sure that you teach the Home Healthcare companies how to qualify leads for you. Remember, that medical insurance covers Home Healthcare. Unfortunately it does not cover very any hours from Personal Care agencies like yours.
Rather than having Home Healthcare companies send you all of their leads, guide them towards which leads will make the most sense to send over. You may have to gently remind them about your costs and that if most of your business is private pay, that your clients pay either out of pocket or through Long Term Care insurance. However, if your agency also takes Medicaid, then it may be easier to turn their leads into clients. If you work for a personal care or home care organization and are interested in improving your operational efficiency, please reach out to us for a free consultation, our site is seniorcarebusinessadvisors.com.
Our team looks forward to working with your office, and creating a personalized plan to help your agency. Thank you again for reading today’s article.