The Surging Importance of Caregiver Retention

As the COVID-19 pandemic still lingers throughout the world, many lines of business are facing unprecedented labor shortages. For the Personal Care industry this has been reflected most acutely in your caregivers. As caregivers are the backbone of our industry though, the caregiver shortage has caused a ripple effect that reaches from your clients, back to your administrators and of course your agency’s bottom line.

Prior to the COVID-19 pandemic, many agencies’ largest hurdle was in their Sales and Marketing arena to attract and grow their client base. Sadly, now some agencies are having to make the tough decisions on how to add new clients, without the appropriate numbers of caregivers to serve the clients. This makes it difficult for your agency to continue operating in the same manner as before.

One area that you want to make sure is being tracked is your caregiver turnover rate. While historically the caregiver turnover rate in the Personal Care agency realm has always been high, the following statistics from will illustrate the point.

  • In 2020, 61% of agencies reported having to turn away a client due to lack of available caregivers…
  • In August 2021, that number is up to 79%
  • Plus 57% report having to decline increasing hours from existing clients for the same reason


For information on how to evaluate your caregiver retention program, please engage with us for a review of your practices. Our website is Thank you again for reading. As always, we’re in your corner. We offer a Free 30- Minute consultation with all agencies!

Author: Tyler West

Tyler West is a founding partner of Senior Care Business Advisors with over 10 years of experience in personal care, home care, health care and technology. He is also a former Director of Operations for a Home Care Agency and worked in technology with ClearCare and other organizations. Additionally, he is a published author. Connect with him through Senior Care Business Advisors website,, or LinkedIn You can also reach him via email at

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