Personal Care Home Care

Starting a Home Care Agency

Welcome, and congratulations on your new business, and beginning on the pathway of entrepreneurship. Each home care agency owner has their own reasons for opening. For some, they see our industry as a calling and have a servant’s heart. If that sounds familiar, perhaps you were a social worker or nurse in your former career. Others have realized that with the so-called silver tsunami, it is a great time to get into a business focused on baby boomers as clients. Whatever your reasons for beginning on this journey, welcome and we’re very glad you’re here.

The world of personal care has changed drastically over the past several years. Personal care now has a seat at the table with other providers, including many potential referral sources for your growing business. Some of these referral sources are: home healthcare (which you’ll quickly learn to differentiate from yourself), hospice, hospitals, skilled nursing facilities and assisted living communities. We’ll provide an abbreviation guide for you on some of these terms. 

Regulations in the personal care industry have become increasingly tighter as well, especially with the rise of the COVID-19 pandemic. Your agency will need to track a variety of personal and confidential information on both your clients and your employees. You will want to ensure that your agency maintains this information securely so that you remain in compliance with HIPAA laws, and your local and state labor laws. 

With all of these regulations, having a stable software system such as ClearCare or CareSmartz360, that combines scheduling of caregivers & clients, client relationship management (CRM) functionality, and robust reporting capabilities is critical. Don’t slack off when it comes to tracking your expenses and financial information either; consider using an accounting tool such as QuickBooks for that portion of your new business. Remember though, as with all software, no matter how robust the software is, the data you input will dictate the data that you can withdraw later on, much like the common phrase “garbage in, garbage out”.

Thank you for reading, and we look forward to working with you. As always, we’re in your corner.

Author: Tyler West

Tyler West is a founding partner of Senior Care Business Advisors with over 10 years of experience in personal care, home care, health care and technology. He is also a former Director of Operations for a Home Care Agency and worked in technology with ClearCare and other organizations. Additionally, he is a published author. Connect with him through Senior Care Business Advisors website,, or LinkedIn You can also reach him via email at

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